American Beautyberry, Callicarpa americana

American Beautyberry (Callicarpa americana) is a standout native shrub celebrated for its vivid clusters of bright purple berries that wrap around the stems in fall. This eye-catching display provides exceptional ornamental value while serving as an important food source for birds and wildlife. In summer, small pink flowers attract bees, butterflies, and other pollinators, adding seasonal interest before the dramatic berry show begins.

This fast-growing, low-maintenance deciduous shrub thrives in a wide range of conditions, from woodland edges to sunny borders. Its graceful arching branches make it ideal for naturalized plantings, native landscapes, hedgerows, and pollinator gardens. Drought tolerant once established and deer resistant, American Beautyberry is an easy-care choice for adding color and ecological value to the landscape.

Key Features:

• Native shrub with vibrant purple fall berries

• Excellent for wildlife habitat and bird gardens

• Summer flowers support pollinators

• Drought tolerant, deer resistant, and low maintenance

• Perfect for naturalized areas, hedges, and woodland borders

Plant Details:
Height: 3–6 ft | Spread: 3–6 ft
Light: Full sun to partial shade
Soil: Average, well-drained soils; adaptable
Zones: 6–10

Add American Beautyberry to your landscape for unmatched fall color, wildlife benefits, and a tough native shrub that thrives with minimal care.